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Published: 11th October 2017
Author: Overgate

A day in the life of…Overgate’s Retail Marketing Assistant!

To celebrate Retail Matters Week 2017 (9-13th October) we will be introducing you to a day in the life of Overgate’s Management Team. Keep an eye out on our blog this week and join us in celebrating people in retail places!

  1. Who are you and what’s your role?

My name is Metta Ramsay and I am the onsite Retail Marketing Assistant at Overgate.

  1. How long have you worked at Overgate?

I firstly joined the team as an intern as part of my Fashion Management degree in February 2015 for three months and then I was lucky enough to be offered a full time position in September 2015.

  1. A typical day in the life of Overgate’s Retail Marketing Assistant consists of:

I work alongside our marketing agency Bewonder* who are based in Leeds so I liaise with our account handler daily. Each day is different working in marketing however one task that I complete on a weekly basis is retailer liaison. I visit all of the stores in the centre to track sales performance and provide any assistance they require (this task does not help with my shopping addiction!!). I also encourage the retailers to get involved with events and campaigns in the centre. Some of my other tasks include website and social media management, PR liaison, stakeholder liaison, event planning and management and creative briefing and approval. Our marketing strategy runs from April through to March so we plan our events and activity in advance which means talking about Christmas in February/March is normal for us!

  1. The thing I like best about my job is:

I enjoy working in the shopping centre environment as it doesn’t feel like ‘work’ to me. The creative aspect of the job is one that I like the best along with building strong relations with each of the retailers in the centre.

  1. What did you want to be when you grew up?

Growing up after getting over the dream of wanting to be a dancer….my interests were to be an Architect. I always enjoyed art throughout school, especially the design aspect.

  1. If you could trade lives with one person for an entire day, who would it be and why?

I must admit that no one automatically springs to mind for this one. Victoria Beckham possibly? For the fact I’d be David Beckham’s wife for a day haha…

  1. If you had a super power, what would it be and why?

Time travel, I would love to see how different it would be to live in a different generation. Or the power to talk to animals (because who doesn’t want to know what their dog is thinking!)

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